For Stage 1 your will be assessed on your understanding of the nature of campaigns. You will need to do the following things.
- Present your research notes on your blog: These include class notes, articles you have found on the internet, in books and magazines.
- Demonstrate your understanding of target audience as well as conducting some market research for your campaign
- Examples of campaign materials that you have investigated (annotated with your comments) These can be posted on you blogs with your comments
- Your presentation: This can be written or as written notes and given as an oral presentation. It would be useful to use a program like PowerPoint to present this to the tutors.
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