Stage 6 — evaluating your campaign LO5.4

Using the plans you have put in place for assessing the success of your campaign, work with your group to answer the following questions:
• did the message get through to the right people
• did the materials you produced effectively spread the message you intended to convey
• were the methods you chose the right ones
• were you happy with the slogan you chose and did it reach the target audience
• do you feel that you conducted the campaign well
• what could be improved about the campaign and what might you do differently if you were to do this again?


You should record your own evaluation of the campaign you were involved in either as a written report or a video diary. This must be a separate document in your project blog.


Remember to take notes at all meetings and record your progress regularly in your project blog, noting your contributions, how well the group is working, what you have learned during this process etc.


Your evaluation and your up to date project blog must be completed and in your Unit 5 Process Portfolio by ………….…