In order to conduct a successful campaign you need to be clear about the message or idea you are aiming to promote. You need to establish this at the outset of your activity.
Using your findings from stage 1 investigating the work of others you need to begin planning your strategy and the methods you will use to conduct your own small-scale campaign.
You will need to consider and post on your blog the following things:
• who your target audience will be
• how you will persuade your target audience to take notice of your campaign and its message
• how you will distribute or broadcast your campaign
• what materials and equipment you will need to promote your message
• how you plan to measure the success of your campaign.
You will then need to produce the materials you propose to use in a campaign. This could include designing posters or leaflets, devising a short piece of theatre or creating a radio advert.
Using your findings from stage 1 investigating the work of others you need to begin planning your strategy and the methods you will use to conduct your own small-scale campaign.
You will need to consider and post on your blog the following things:
• who your target audience will be
• how you will persuade your target audience to take notice of your campaign and its message
• how you will distribute or broadcast your campaign
• what materials and equipment you will need to promote your message
• how you plan to measure the success of your campaign.
You will then need to produce the materials you propose to use in a campaign. This could include designing posters or leaflets, devising a short piece of theatre or creating a radio advert.
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