Stage 2 Starting to think abour your campaign

In your new groups I want you to discuss the following points before starting to put together a plan the different elements of the campaign.
Remember for this you will all need to include examples of different print material (one each) as well as a group project using a different medium.


You will need to consider:
• who your target audience will be
• how you will persuade your target audience to take notice of your campaign and its message
• how you will distribute or broadcast your campaign
• what materials and equipment you will need to promote your message
• which elements you will use across the different campaign elements, Such as themes, logos, messages etc
• how you plan to measure the success of your campaign.

Remember as well as producing the actual advertising elements you will also need to put together a pitch to the Glyndebourne. Make sure that every member of the group has equal input to the final elements.