Campaigns aim to promote a message. You will need to investigate an existing campaign and discover:
• the main messages or ideas behind the campaign
• the target audience of the campaign
• the strategy of the campaign and the methods used to reach the target audience
• the success of the campaign in achieving its aims..
Include a link to the campaign as well as images
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Example for the structure of your pitch
http://docs.google.com/present/edit?id=0ATlZLo5OqofVZGhoeDR3N2ZfNDM5aHFqejhmY2Q&hl=en
Friday, September 25, 2009
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