Viral marketing

From Wikipedia, the free encyclopedia

The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.^[1] Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.^[2]

Contents

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• 1 History
  
  
• 2 Notable examples
  
  
• 3 Viral expansion loop
  
  
• 4 See also
  
  
• 5 References
  
  
• 6 Bibliography
  
  

Have a look at this commercial to see how the reach of a viral campaign works. (Remember this is a commercial for a product!)

http://www.viraltracker.com/viraltrackerdemo/